The strategy has proved to be very effective. Very impressive from a PR perspective. He has to be the most unaccountable President in the history of the United States.
(I do, however, disagree with the assertion that the press is not in the tank for Obama. When they have been afforded opportunities to ask the tough questions or write the tough articles, they don't take them.)
Freedom of the Press was included in Amendment #1 in the Constitution for a reason. It is critical for a free people to be able to hold their leaders accountable. This shift ought to be extremely unnerving for any who value our Constitution and our freedom.